If you look at great content around the net, it contains emotion. Why is it so? It is because emotion connects people. It helps us the writer's perspective and reaches out to us. We respond how we are addressed. If someone speaks to you in terms of data, you tend to respond similarly. If someone shares their feelings, you interact on the level of feelings. It is really difficult to not do this.
So, when you find a writer writing from the heart, you tend to listen, respond, agree, disagree from your heart. That person becomes "real" to you, and the connection you feel makes you feel acknowledged by the writer, even if you don't ever communicate directly with each other.
This works for all communication. Be it in life, online, or reading a book.
So how does knowing this help you?
The next time you write an email, a blog post or comment or anything, share your state of being and you will find your reader interested in what you have to say. Its not easy and doesn't happen like a switch, but the more you make an effort, the more you will find yourself experiencing the impact on your writing and in the responses you get. It takes time, effort and courage to open your heart, but its worth it.
It isn't great writing that has emotion, but writing that has emotion becoming great.
What does your expereince tell you?